Polishes will register a fall in volume sales over the forecast period with constant value sales slowing substantially. Polishes are becoming less popular in Lithuania, and also globally, and as a result there will be little innovation and the global players that manufacture polishes will instead focus on more profitable home care products.
Shoe polishes will remain the most noticeable category over the forecast period. Changes in footwear requirements and fashions will continue to impact sales of shoe polish in Lithuania over the forecast period.
Major brands will remain the most visible option leaving little scope for smaller or new entrants. The international companies Cigir Kimya, SC Johnson & Son, Ara and Werner & Mertz should continue to occupy the top four places in polishes in value share terms.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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