A further decline in demand is expected for polishes over the forecast period, with particularly strong volume declines for floor polish as low- and mid-income consumers seek more affordable ways of cleaning and maintaining their homes. Therefore, demand will continue to be mainly driven by higher-income segments.
Local consumers are becoming increasingly interested in gaining greater value for money. The opportunity for growth in polishes is linked to offering larger packaging sizes to capitalise on the increasing bulk purchasing trend.
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Understand the latest market trends and future growth opportunities for the Polishes industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See All of Our DefinitionsThis report originates from Passport, our Polishes research and analysis database.
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