While shoe polish is expected to remain buoyant and continue to grow over the forecast period, an increasing millennial and Generation Z population, largely driven by social media streetwear and athleisure trends, means that demand for formal footwear that requires shoe polish may decline. With a youthful population aged between 15 and 34 years increasingly adopting Western social media fashion trends and the frequency with which the youth population utilises shoe polish may fall in the coming years.
Value growth of polishes (at constant 2022 prices) is predicted to outperform volume growth over the forecast period, driven by a further rise in unit prices. Demand for floor polish is expected to continue being driven by mid- and high-income segments, as many low-income consumers will not consider these products essential, therefore limiting stronger volume growth.
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Understand the latest market trends and future growth opportunities for the Polishes industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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