Shoe polish is expected to maintain steady, albeit somewhat flat, sales over the forecast period, with minimal fluctuations. One of the primary challenges faced by the category is connected to the evolving footwear preferences of the younger generations.
Sales in furniture polish and metal polish are expected to pick up over the coming years, with the latter expected to see slightly stronger growth, albeit with neither being significantly dynamic. The growth in these areas can be attributed to several factors.
During the upcoming years, global giants in polishes are expected to maintain their dominance, facing minimal competition from local Indonesian brands. SC Johnson & Son is projected to continue its leadership in the realms of furniture and shoe polishes, while Reckitt Benckiser is anticipated to further establish its stronghold in metal polish.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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