Over the forecast period, retail volume sales growth is expected to pick up in the juice category. Improved economic conditions and the launch of new functional products is expected to fuel sales.
Turkish consumers are expected to remain price sensitive, given the recent sharp increases in unit prices. The rising cost of production and increase in VAT on some juice products, has contributed to the price increases.
On-trade volume sales of juice face greater stability in the upcoming period, after the upheaval caused by the COVD-19 pandemic. Improved economic conditions and growing numbers of foreign tourists visiting the country, will influence juice sales when consumers are eating and drinking in horeca venues.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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