Juice faces a very strong growth trajectory in the upcoming forecast period, primarily driven by population expansion and urbanization in Uzbekistan. The 100% juice category is projected to see slowest growth, giving ample room for nectars and juice drinks to thrive.
Juice drinks are poised to be the fastest-growing category in the forecast period, aided by the introduction of exotic flavours. Leading manufacturers have recently launched new flavours aimed at younger audiences and are therefore capitalising on the trendy mojito flavour.
In juice, the traditional trade will continue to have a significant share of juice retail volume sales over the forecast period, including small local shops and kiosks. Nonetheless, the modern trade is developing thanks to supermarkets.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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