Off-trade volume sales of juice will continue to expand during the five years to 2028, although the rate of growth will decelerate considerably as the forecast period progresses. Thais are becoming increasingly aware of the health risks associated with excessive sugar consumption, and as such, 100% fruit juices, which have a high (albeit natural) sugar content, could be eschewed in favour of perceived healthier options such as fresh fruit, freshly squeezed juice and still bottled wate.
Foodservice volume sales of juice are expected to register a stronger performance than their retail counterparts, albeit from a low base. Growth will be supported by improved economic conditions, which will have a positive impact on consumer spending.
Given that the market for juice is already fairly mature, players will need to diversify their offerings in order to capture new growth opportunities. Doi Kham Food Product Company, for example, the fifth largest juice company by off-trade volume, entered the ice cream market in May 2023 with a new offering, Ice Pop.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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