Consumers in Taiwan are showing growing interest in juice products manufactured using high pressure processing (HPP), which preserves more of the nutritional content of fruits and vegetables than other methods. Examples include those in the Natural Benefits range from KEE Fresh & Safe Foodtech Co, which recently opened its second factory in the country, and the Green & Orange Mix line introduced by Uni-President subsidiary Santa Cruz in 2023.
Most types of juice are naturally high in sugar, which puts the category somewhat at odds with the growing preference for healthier soft drinks in Taiwan. Over the forecast period, manufacturers will continue to address this challenge by developing more wholesome varieties and investing in marketing activities that focus on the nutritional benefits of their products.
Products blended with different varieties of tea look set to be a focal point for innovation in juice over the forecast period. Such launches will enable manufacturers to better resist the growing threat from bubble tea shops, where these types of beverages first emerged.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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