Juice, as a product area, is anticipated to sustain a rapid decline in volume during the forecast period. This trajectory is driven by consumers' increasing desire to limit their sugar intake and the growing challenge for category players to offer competitive pricing.
Previously, juice drinks outperformed 100% juice and nectars in recent years. However, this trend has shifted as consumers have extended their scrutiny towards sugar content in juice drinks.
Despite the overall decline expected in the overall juice category, functional juices are projected to experience growth, gaining market share over traditional juices. This trajectory suggests an increase in new launches of juices and juice drinks boasting functional attributes.
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Understand the latest market trends and future growth opportunities for the Juice industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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