Juice will register minimal volume growth over the forecast period. In what is a mature product area, the muted performance will be exacerbated by a declining population.
Consumers will look for juices with a healthier positioning over the forecast period, particularly if inflation eases. As such, there will be increased demand for juices that are free from colourants and preservatives, as well as a focus on natural ingredients.
With most juices, except 100% juice, containing sugar, this could potentially lead to higher prices over the forecast period, if either the government raises the sugar tax rate or indeed if sugar prices continue to rise. This leaves juice on somewhat shaky ground.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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