In recent years, there has been a notable surge in consumer interest towards natural juices, reminiscent of freshly squeezed, 100% fruit juices. This trend encompasses products featuring traditional recipes and those crafted from trendy fruits, such as the Peruvian purple corn-based chicha morada and cranberry-based drinks, respectively.
Peruvian consumers have long been accustomed to traditional fruit flavours like orange, pineapple, mango, and carrot. However, juice in Peru is undergoing a transformation as a more diverse range of fruit juices becomes commonplace.
The rapid expansion of mixers in Peru poses a serious challenge to juice owing to evolving consumer habits. Historically, vodka, among the most consumed spirits in Peru, was frequently mixed with juices – common choices included orange, passion fruit, or cranberry juice.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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