Vietnam’s government is currently projecting and striving for stronger economic growth over the next few years, which if achieved would boost consumer confidence and increase disposable income. Based on these projections it is predicted that juice will see stronger growth in both on-trade and off-trade volume terms over the forecast period as people will have more money to spend on soft drinks other than bottled water.
Over the forecast period, many consumers are expected to become more aware of their dietary choices and are therefore likely to opt for healthier juice options. Hence, the demand of juice products with a healthier positioning is predicted to increase gradually, while this trend is also likely to inform new product development and marketing within the category.
Over the forecast period, coconut and other plant waters will likely remain the most dynamic category in off-trade volume terms, albeit the category has a negligible presence in the on-trade channel. Coconut water is believed to have beneficial properties due to its high content of nutrients, minerals, vitamins, and antioxidants.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Juice industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!