The health and wellness trend will continue to be prevalent in the coming years, shaping the evolution of juice in Romania. More products with no sugar or added vitamins will emerge and are set to perform well.
E-commerce sales will become increasingly relevant for juice sales over the forecast period. Stimulated by the omnichannel approach of the big, chained retailers, there will be rising availability of juice brands online.
Romanian players are gaining a stronger foothold in sales of 100% juice. Most of these players are small-scale producers who used EU structural funds to develop their businesses.
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Understand the latest market trends and future growth opportunities for the Juice industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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