Despite the trend of increasingly hot summers each year, total volume sales of juice are expected to continue to decline in the forecast period, as more local consumers move towards other soft drinks with a healthier perception. The main reason for the decline is the category’s image of being high in sugar, and it is challenging for players to produce juice with lower sugar and calories due to the nature of the ingredients.
The diversification of juice flavours is expected to be a key strategy to enhance players’ competitiveness in the future. Moving away from traditional fruit flavours such as orange and grape, and using exotic ingredients such as Shine Muscat, Tart Cherry, and Flat Peach, has received a positive response recently.
While classic juice brands have been experiencing sluggish performances, producers of functional juice drinks have identified an opportunity to expand their portfolios, such as Maeil Dairies with its high concentrate juice Daily Vegetable Concentrate, as previously mentioned. According to GS25, a convenience store giant in South Korea, sales of functional juice containing various ingredients are gaining momentum, driven by the trend of increasing interest in self-care.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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