Juice is set to maintain its positive growth over the forecast period, boosted by the growing health and wellness trend. Consumers are increasingly shying away from carbonates and turning to healthier products such as juice, especially with the introduction of organic juice, such as Casino organic 100% juice and Juver Disfruta 10 fruits juice fortified with added vitamins.
As the price of fruit lowers, homemade orange juice will start to become trendy again over the forecast period. This will increase the number of consumers making fresh, natural juice and challenge packaged juice sales.
Across the forecast period, nectars will see the lowest levels of retail volume growth in favour of cheap juice drinks, which are gaining popularity. Despite nectar manufacturers' attempts to upgrade their offering by introducing healthier product lines, such as organic variants, there is only set to be moderate value growth in the short term due to consumers' tight budgets and preference for more affordable juice drinks.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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