The El Niño climate phenomenon is expected to have a major impact on weather patterns in Ecuador during the early stages of the forecast period and this will inevitably have an influence on fruit harvests and, in turn, the availability of fruit for the manufacture of juice. Despite the inherent variability and unpredictability of El Niño, it is very likely that it will exert a significant influence on the availability of fruit for the manufacture of juice and this is likely to have ramifications that resonate across the soft drinks market in Ecuador and in many other countries around the world.
Not from concentrate 100% juice is one category of juice that possesses substantial untapped growth potential in Ecuador, with per capita sales remaining quite low at the end of the review period. This strong growth potential for the category underlines the capacity that category players have to capitalise on the burgeoning trend towards health-conscious soft drinks consumption, a situation with the potential to drive a surge in demand for not from concentrate 100% juice.
At the end of the review period, reconstituted 100% juice remained a very small category of juice in Ecuador. However, recent years have seen numerous new players enter the category in an effort to capture rising demand and this has underpinned greater dynamism in sales as a wider variety of products are now available, including some which have considerably lower unit prices than the leading brands.
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Understand the latest market trends and future growth opportunities for the Juice industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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