Juice will register minimal volume growth over the forecast period. In what is a mature product area, the muted performance will be exacerbated by a declining population.
Nectars, followed by juice drinks, will continue to account for most volume sales. However, juice drinks will register slightly higher volume growth, as price sensitive consumers trade down.
Consumers are conscious about the differences in fruit content between 100% juices, nectars and juice drinks, as well as sugar levels. Over the forecast period, high fruit content and low sugar content will be even more important.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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