Coconut and other plant waters is projected to continue to see the fastest growth in both retail volume and value sales over the forecast period, albeit from low sales base. The rise in vegan and plant-based diets is driving interest in plant-derived beverages like coconut water and other plant waters, as they align with these dietary preferences.
Not from concentrate 100% juice is expected to post the second-fastest off-trade volume and value growth over the forecast period. Consumers in Estonia are more discerning about the ingredients used in their food and beverages.
Despite the shift to perceived healthier and more natural categories, reconstituted 100% juice is set to remain the leading category in off-trade volume and value sales terms. Moreover, reconstituted 100% juice is predicted to be the leading and fastest-growing category in on-trade volume terms over the forecast period.
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Understand the latest market trends and future growth opportunities for the Juice industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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