The premiumisation trend seen in the juice category during the pandemic is expected to slow as the heightened cost of living impacts consumers’ spending habits. During the pandemic, consumers shifted to purchasing juice for at-home consumption, enabling them to buy larger pack sizes and benefit from a reduced price per unit, allowing them to upgrade to premium not from concentrate 100% juice brands such as Nudie and Original Juice, both of which expanded their shares from pre-pandemic levels.
Australia experienced shifts between the foodservice and retail channels as a result of the pandemic, with consumption shifting heavily from on-trade to off-trade. Although the pandemic’s grip has loosened, recovery has faced hurdles, due to mounting inflationary pressures impacting consumer spending amidst Australia’s cost-of-living crisis.
Throughout the forecast period, several overarching trends across the food and beverages landscape in Australia are anticipated to influence juice. Health and wellness are reshaping consumer spending habits and consumption patterns.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Juice industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!