Juice in Guatemala, especially orange juice, is expected to face a challenging environment in 2024. Orange crops were impacted by poor weather conditions in 2023 and the appearance of a disease that affected citrus plants.
Guatemalans in middle and upper income groups are showing a growing interest in plant-based drinks, such as cactus water. There are several beneficial health properties attributed to cactus water, such as the stimulation of intestinal bacterial flora and the prevention of gastric acidity.
Certain consumers are showing a growing interest in products with superior nutritional claims, including beverages made with the cold-pressed technique. By hydraulic pressing the fruit, the natural nutrients present in fruits and vegetables are better maintained, thus offering a product with greater nutritional value.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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