Over the forecast period, juice will likely face many challenges as Canadians return to pre-pandemic purchasing patterns. This includes a shift back to retail, with on-trade sales performing worse than off-trade.
Over the forecast period, smaller players will likely continue thriving in niche juice areas, particularly if they can offer a healthier positioning and innovative flavours. POM Wonderful is present with pomegranate juice, and Rubicon offers a selection of exotic flavours and received prestigious awards over the review period (Rubicon No Sugar Added 100% Juice Blend was a 2018 Grand Prix Finalist).
One category still underexplored but gaining recognition for its health benefits is coconut and other plant waters. Coconut water provides instant natural hydration and replenishes electrolytes, making it an ideal drink for health enthusiasts.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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