Juice in Bulgaria is expected to undergo significant changes over the forecast period. Retailers are anticipated to optimise shelf space to enhance turnover efficiency per square meter, thereby increasing pressure on juice manufacturers to streamline their brand line extensions and refine their product offerings.
Natural health superfruit juices, organic 100% juices, not from concentrate 100% juices, and coconut and other plant waters are all projected to experience dynamic growth during the forecast period. These product areas, being relatively smaller, are likely to benefit from persistent health and wellness trends and base growth.
In response to intensified competition and the need to attract price-conscious consumers, an increase in multi-buy offers, promotions, and varied packaging sizes aimed at reducing unit prices is expected, particularly in nectars and juice drinks (up to 24% juice).
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Juice industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!