Outside of coconut and other plant waters, which is deriving growth from a particularly low base, not from concentrate 100% juice is projected to see by far the highest retail volume and value (constant 2023 prices) CAGRs over the forecast period. Not from concentrate 100% juice is perceived to offer fresh, high-quality 100% products, which have wide room for sales growth due to rising health awareness among the population.
Rising health awareness among consumers ties into the no added sugar in juice trend. Thus, naturally occurring sugars in fruit are gaining popularity, as these as considered more natural.
Private label built on an already solid presence and company share position over the review period. However, private label may come under pressure as consumer purchasing power rises and increases the affordability and appeal of branded juice products.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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