In the forecast period, manufacturers are expected to focus on developing low-sugar drinks in the juice category to satisfy the growing demand among health-conscious consumers for healthier juice drinks. Established manufacturers such as CHI Ltd and Coca-Cola Nigeria Ltd are expected to use their strong asset base to fund more research on discovering new and healthier variants.
Cheaper alternatives and a decline in disposable income are potential threats to future volume growth. Further decline in consumers’ disposable income will compel many consumers to shift to cheaper alternatives if current economic conditions persist.
Juice drinks will post strong volume growth in 2022 and is expected to underpin total volume growth in the forecast period, bolstered by ongoing advertising campaigns from leading players. Additionally, despite the sluggish performance of the Nigerian economy and falling consumer purchasing power, volume growth over the forecast period is expected to be stronger than in the review period.
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Understand the latest market trends and future growth opportunities for the Juice industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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