The COVID-19 pandemic has led to raised health awareness, with a growing number of consumers keen to follow a healthy diet – particularly one that focuses on immunity strength. This has continued to impact purchasing decisions throughout 2023, in a trend set to persist during the forecast period.
Players in juice in Argentia are set to invest more in innovation during the forecast period, focusing on aligning their products with current health trends and catering to an increasingly sophisticated consumer base. El Carmen, leading 100% juices, plans to launch Citric Detox, an orange juice with added vegetables and herbs, in the last quarter of 2023.
Argentina’s economy is contracting in 2023, with macroeconomic imbalances, high inflation and around a third of the population living in poverty. Disposable incomes for most households are thus suffering, and this will continue to force many local consumers to either trade down to lower-cost juice products or shift to less expensive options such as concentrates.
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Understand the latest market trends and future growth opportunities for the Juice industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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