Strong value sales growth over 2022 and 2023 was fuelled by rampant inflation in the aftermath of the COVID-19 pandemic. International and domestic supply chains were severely disrupted as demand recovered rapidly following the removal of movement and travel restrictions.
High rates of inflation persisted at the end of the review period. However, growth had at least stabilised with the official inflation rate holding at 6.
With the New Zealand border fully reopening in mid-2022, on-trade sales exhibited growth due to the revival of international tourism, which was aided by the full removal of COVID-19 restrictions across the country. While this strong growth continued into 2023, it was against the backdrop of New Zealand officially entering a recession in the middle of the year as cost of living pressures driven by rising inflation stifled aggregate demand and consumer spending, with many companies also having begun downsizing and creating further pressure on discretionary spending.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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