Consumers in the Czech Republic are expected to continue to purchase juice products during price promotion and discount periods. The trend of consumers purchasing juice when available on discounts is strong, and the ratio of such purchases is the highest amongst soft drinks categories.
Added-value products still have room to grow in juice in the Czech Republic. In the wake of the Coronavirus (COVID-19) pandemic, many consumers have been looking for products that offer additional health benefits, especially one ones with claims of higher vitamin or reduced sugar content.
Cold-press juice is gaining popularity in the Czech Republic. While juice, overall, is expected to continue to see, albeit slowing, decreases in demand in the early-to-mid-forecast period, cold-press juice is emerging as a niche category.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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