While 100% juice has been demonstrating strong off-trade volume growth, demand for nectars (25-99% juice) and juice drinks (up to 24% juice) has been declining This trend is set to continue and even escalate over the forecast period, resulting in a further shift among local consumers towards 100% juice.
E-commerce still offers growth potential in the distribution of juice over the forecast period, despite losing some ground in 2023 in line with greater mobility outside of the home. Juice is a fast-moving category with a short shelf life for fresh options, so consumers are more likely to place frequent deliveries.
Sustainability within juice is mainly evident through packaging in the United Arab Emirates. Shelf stable juice tends to mostly use carton packaging as it is safe to produce and is recyclable in most cases.
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Understand the latest market trends and future growth opportunities for the Juice industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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