Off-trade volume sales of juice are expected to continue to decrease over the forecast period, along with a decline in the population and changing demographic composition. Japan will continue to face the challenge of a shrinking domestic consumer base due to the country’s declining birth rate.
Consumers in Japan are expected to remain highly health-conscious, and this will continue to have a polarising effect on demand for juice. On the one hand, the trend of avoiding sugar intake will remain a barrier to the growth of juice, as it is likely to encourage consumers to shift to sugar-free beverages such as carbonated bottled water and RTD tea.
In the forecast period, obtaining FFC (Foods with Functional Claims) will continue to be popular in terms of offering specific health claims. Even before the outbreak of the pandemic, Japanese consumers tended to value products that carried specific health claims which responded to their health concerns.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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