Growth in hydration products has started challenging consumption occasions commonly associated with juice. The rise of brands such as Electrolit, Gatorade Gatorlyte, and other lifestyle hydration products has been driven by Gen Z consumers looking for healthy yet functional products.
Sports drinks and Oral Rehydration Solutions (ORS) are widely used for restoring hydration and electrolytes in the body. However, they often contain high levels of sugar and artificial ingredients, which makes them less appealing to health-conscious Gen Z consumers.
The competition for juice manufacturers has intensified along with the rising popularity of hydration-focused drinks and other beverage categories. However, the increasing convergence of category lines is beneficial for juice manufacturers.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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