In 2023, orange juice and apple juice have retained their status as classic favourites in German households. However, many consumers are cutting back on their juice consumption, and will continue to do so over the forecast period.
Sales of functional juices, particularly those containing added vitamins and minerals, are on the rise. Orange juice, which is naturally rich in vitamin C, remains a top choice.
Over the forecast period, juice in Germany is expected to witness a significant shift towards sustainability and reduced sugar content, reflecting the consumer preference for both healthier and environmentally-conscious choices. Producers are increasingly focusing on innovations that align with both health and sustainability concerns.
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Understand the latest market trends and future growth opportunities for the Juice industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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