Juice will continue to witness a gradual increase in retail volume sales over the forecast period, driven by modern retail trade development and ongoing urbanization. However, the lack of awareness surrounding the benefits of juice will hinder its development.
Juice drinks is expected to be the fastest growing category over the forecast period. Azerbaijanis typically expect a low price and thirst quenching experience from a soft drink.
The juice category faces competition from fresh fruit juices and this will hinder future development to an extent. Azerbaijan has a hot climate which supports local fruit production, and it is possible to find street vendors and small juice stalls in Azerbaijan, particularly in cities like Baku, that sell freshly squeezed juice.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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