Sales in juice are expected to stay sluggish over the forecast period, with both on-trade and off-trade volumes predicted to remain in a negative slump. Overall, juice is facing a negative health image in the context of the cheaper and more processed juice variants, and high prices for the more “pure” and desirable options.
One potential prospect for juice, could be for players to offer larger formats to cater for social gatherings. For example, “party-size” formats for children’s parties or family events.
As we see a movement away from the high-sugar and processed juices towards more “pure” variants, this also opens up opportunities for artisanal juices which come directly from the orchards. For example, industrially produced apple juice tends to see declining sales during the apple harvesting season, with a tradition of people making their own juices from these fruit yields.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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