Juice is predicted to see a downward trajectory in off-trade volume sales and, in the second half of the forecast period, on-trade volume sales. The health and wellness trend is set to continue to push Irish consumers away from the category as more and more of them want to reduce their sugar intake.
In light of heightened awareness of the importance of health in the wake of the COVID-19 pandemic, Irish consumers are increasingly asking for functional soft drinks. Thus, functional trend offers opportunities for juice manufacturers to innovate and create value.
Similarly, as health awareness is growing in Ireland, more and more consumers understand the benefits of coconut and other plant waters. Indeed, as consumers look for alternatives to traditional soft drinks, plant waters are seen as easy and healthy options for health-conscious consumers.
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Understand the latest market trends and future growth opportunities for the Juice industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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