Juice in Hungary is expected to witness a return to positive volume growth, particularly in the second half of the forecast period. This growth is anticipated as prices stabilise and consumer spending on non-essential products rebounds.
Juice drinks are projected to experience positive growth throughout the forecast period, despite their lower juice content. This growth is driven by their affordability and the demand for consistent new product releases featuring unique and non-traditional flavours that juice drinks are known for.
The least developed categories in juice, such as not from concentrate 100% juice and coconut and other plant waters, are expected to experience the most significant growth. This positive trend aligns closely with the increasing demand for products that offer added value and promote health and wellbeing.
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Understand the latest market trends and future growth opportunities for the Juice industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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