Over the forecast period, consumers will continue to shy away from soft drinks with a less healthy image, especially because of sugar content. Healthier and lighter juice options are poised to grow further in the upcoming period as a growing number of consumers seek to reduce the levels of sugar in their diets.
Over the forecast period, private label participation in the juice category is expected to increase, especially within the modern retail channel where retail chains like Walmart and Automercado have well developed private label ranges. Increasingly, larger modern retailers will promote more of their private label lines in-store, to meet the growing demand for quality products at lower prices.
As juice continues to fall out of favour with many consumers, due to it being perceived as too sweet and sugary, smaller serving sizes and formats are expected to emerge in the future. The number of larger multi-serve formats are expected to narrow, as single-serve presentations expand.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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