Demand amongst Chinese consumers for 100% NFC juice has experienced a rapid increase in demand. During the pandemic, consumer preference shifted from regular high-sugar juice drinks to healthier alternatives, including NFC juice.
Off-trade volume sales of juice drinks (up to 24% juice) are anticipated to continue their declining trend in the forecast period. Consumers many be willing to pay a high price for 100% NFC juice as health awareness rises, but juice drinks are less likely to be able to charge premium prices.
Due to the use of natural fruits, consumers will continue to perceive juice as being more natural than other soft drinks, despite the fact that some people will continue to avoid certain categories due to a perception of high sugar content. Juice brands are expected to promote healthy and organic drinks in the forecast period to boost their appeal.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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