Sales of juice is not expected to recover during the forecast period, with an off-trade volume decline noted in 2024, followed by stagnating volume growth across the remaining years. These results will be the consequence of price sensitivity and rising competition from products with less sugar, such as bottled water and sugar-free or low-sugar soft drink options.
Tomato juice is a popular regional juice choice in Latvia, drunk alone or often used to create the drink, Bloody Mary. The drink's popularity was reflected in Heinz's latest development, with the player introducing tomato juice in 0.
Aligned with the growing health and wellness trend, consumers have been increasingly enjoying preparing their own juice from scratch, in the knowledge that they are giving themselves and their families completely natural juice. Home-made juices are perceived as being healthier alternatives to nectars and juice drinks.
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Understand the latest market trends and future growth opportunities for the Juice industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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