100% Juice is expected to recover faster in retail volume terms than other juice categories over the forecast period. This is based on less price sensitive buyers (eg middle class households) often being more willing and keener to follow healthy eating trends and with deeper pockets will likely be in a better position to return to their pre-war consumption habits once the economy starts to stabilise.
Although juice is expected to see positive growth in retail volume terms over the forecast period demand will likely remain limited by the relatively high price of these products and the perception that they are non-essential. Sweet drinks like juice could also be substituted by home-prepared juice or home-made syrups as consumers seek out money saving options.
Positives for the category include an expected recovery in on-the-go consumption including demand for smaller packs such as 200ml cartons, smoothie pouches, and juice shots). The return of impulse purchasing will likely not only support sales of juice but it could also influence new product development and innovation, such as the introduction of smaller and more affordable packs and closures that are more suited to drinking on the move.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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