Off-trade volume sales for overall juice will see positive growth during the forecast period, though a slowdown is anticipated thanks to low levels of consumer confidence particularly impacting the growth of premium products, such as 100% juices. Meanwhile, juice drinks (up to 24% juice) and nectars may see sales sustained as a result of the greater affordability of such products.
With uncertain economic conditions leading to an increasing budget-consciousness among Indonesian consumers, existing players in juice are expected to maintain their selling prices, at least in the short-term. To improve profitability, however, companies might look to reduce pack sizes, as consumer purchasing power is estimated to take some time yet to return to its original level.
Although juice saw recorded a positive on-trade performance for the overall category in terms of volume sales in 2023, it has yet to recover to pre-pandemic levels. A full recovery is anticipated only towards the end of the forecast period.
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Understand the latest market trends and future growth opportunities for the Juice industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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