Juice will return to volume growth in the forthcoming years, driven by consumers who perceive juices as a healthier alternative to carbonates. Younger generations in particular are adopting juices into their daily diets, however there is strong competition from still flavoured waters where products containing juice are also expanding.
Consumers will look for juices with a healthier positioning over the forecast period, particularly if inflation eases. As such, there will be increased demand for juices that are free from colourants and preservatives, as well as a focus on natural ingredients.
Demand for cold-pressed juices has gradually been increasing and this trend will gain further momentum over the forecast period. Cold-pressed juices are available in all major supermarkets and there is also a wide range of branded players.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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