Juice looks set to perform reasonably well during the forecast period, with robust growth in off-trade volume sales projected. Together with population growth and rising urbanisation, the increasing tendency of Egyptians to make healthier soft drinks choices will continue to buoy overall demand, with 100% juice likely to remain the chief beneficiary of this trend.
In recent years, new packaging designs have been surfacing in the juice category which has proved successful when attracting shoppers and driving sales. Over the forecast period, the focus on packaging formats and more attractive designs will gain momentum, with juice companies using them to attract consumers towards new variants, notably the roll out of new flavours.
Although demand for nectars recovered slightly in 2022, they have continued to lose popularity in 2023 resulting in deeper retail volume sales decline. The shift away from nectars is expected to continue due to their unfavourable price, which is relatively high compared to juice drinks.
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Understand the latest market trends and future growth opportunities for the Juice industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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