In 2022, deodorants was not significantly affected by the inflation crisis, as manufacturers and retailers attempted to absorb the rising costs.
Due to strong pressure on profit margins in 2022, innovation in deodorant sprays was limited. This pressure is expected to persist in 2023 and 2024, but as the effects of inflation begin to diminish over the latter half of the forecast period, innovation is likely to resume, particularly in essential categories like deodorant sprays, roll-ons, and sticks.
Deodorant sprays is expected to continue to be the largest, and deodorant sticks the most dynamic category driven by innovation over the forecast period. Deodorant roll-ons is also likely to perform well due to its positive perception as being less abrasive on the skin.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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