Rising inflationary pressures are expected to push consumers towards more careful consumption behaviour, especially during the early years of the forecast period. This is likely to encourage consumers to look for discounts and promotional packs when purchasing necessities such as deodorants.
Tapping into the demand for convenience and value, a growing number of players are now looking to offer deodorants with hybrid functions, but especially products with enhanced skin care benefits. These hybrid products are expected to become increasingly prominent in Malaysia over the forecast period with skin care benefits already seen as a motivating factor when consumers purchase deodorants.
Mass deodorants brands like Nivea, Rexona, and Enchanteur are no longer focusing on deodorant sticks, with demand for this format having declined towards the end of the review period. As such, players are likely to put their energy into developing new lines of deodorant roll-ons and sprays, with these products expected to see significantly stronger growth in value and volume terms over the forecast period.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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