International companies such as Beiersdorf and Unilever are expected to maintain their leading positions in deodorants in China in the forecast period. On the one hand, deodorants is in a relatively flat state of development, with a limited target audience.
The traditional target group for deodorants in China is men. However, in the Chinese market, both men and women are less likely to suffer from body odour problems due to their ethnicity, which has hindered the growth of deodorants in China.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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