As the most popular option in Kazakhstan, deodorant sprays will show the fastest retail volume growth over the forecast period. Growing awareness will help to further expand the target audience in the older age groups aged 55 and over.
Deodorant sticks are expected to witness robust volume growth over the forecast period. Sticks are easy to use as they are compact and can easily fit into a bag.
Deodorant creams will lose appeal over the forecast period. They can leave traces on clothing and are considered less effective compared to other types of deodorants.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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