At the end of the review period, individuals were being overwhelmed by the increases in the cost of living. High rates of inflation, low consumer purchasing power, low incomes and economic instability have combined to place increasing pressure on consumers and lead to heightened levels of budget consciousness.
Unilever continues to lead deodorants sales because of the Rexona brand. The brand is supported by a lot of marketing and a lot of price promotional activity and offers such as buy two get one free.
Several Egyptian brands are penetrating the market nowadays, offering less expensive, good value for money, high quality products for local consumers. The deodorants of such brands are also often non-anti-perspirant and extremely effective, so consumers tend to start buying more of them as they believe they are healthier.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Deodorants industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!