As companies focus on new marketing and distribution channels, such as social media, and consumers seek out harder-to-find brands, the importance of e-commerce is increasing. In addition, with the implementation of permanent home office days in some companies, and the growing popularity of delivery services like Rappi and Cornershop, a growing percentage of Mexican consumers are making their purchases remotely.
Roll-on deodorants are increasingly being overshadowed by attention towards sprays and sticks, as consumers shift their preferences due to convenience and ease of use. Spray deodorants are favoured for their quick application and lower likelihood of staining clothes.
The primary active ingredient in many commercial deodorants and antiperspirants, aluminium chloralhydrate or similar compounds like aluminium zirconium trichlorohydrex GLY, serves as an antiperspirant by temporarily blocking sweat gland ducts to reduce sweat on the skin's surface. Although the potential harm of these compounds is a subject of ongoing debate with inconclusive evidence, some consumers remain concerned about health risks, such as clogged pores.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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