As companies focus on new marketing and distribution channels such as social media and consumers seek out harder-to-find brands, the importance of e-commerce is increasing. In addition, with the implementation of permanent home office days in some companies and the growing popularity of delivery services like Rappi and Cornershop, a growing percentage of Mexicans are making their purchases remotely.
While the main driver of growth within deodorants has been the return to normal activities after the pandemic, value growth was also fuelled by high inflation in 2022. Prices were also impacted by supply chain problems that led to a shortage of certain key ingredients for the production of deodorants, such as alcohol.
During the pandemic, deodorant sticks overtook deodorant sprays to become the top selling deodorants category in current value terms. However, deodorant sprays bounced back strongly in 2022 and it is expected that by the end of the forecast period the two categories will have very similar sales.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Deodorants industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!