As the trend of skin care ingredients spreads across different beauty and personal care categories, deodorants is set to embrace the concept of "skinification". Younger consumers, traditionally less interested in this area, are now showing enthusiasm for deodorants infused with beauty-enhancing ingredients, offering multifaceted benefits such as hydration, sensitivity, and skin tone improvement.
Although deodorant sprays is set to remain the most popular format and record the highest growth over the forecast period, sales of deodorant sticks tend to perform well online. This can be attributed to the prevalence of deodorant sprays in physical stores, leaving some consumers to seek deodorant sticks from e-commerce platforms for their preferred product options.
Local consumers often face a dilemma regarding the effectiveness of deodorants versus their desire for natural products, as these preferences sometimes conflict. The growing inclination towards natural ingredients, such as botanical extracts and chemical-free options, is expected to continue rising due to demand for environmentally- friendly and body-safe products.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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