The demand for aluminium-free deodorants and more natural solutions that contain no or at least fewer chemicals is predicted to keep growing. The rise in the demand for these products has been supported by social media activities and bloggers.
Deodorants is a rather mature product category, with limitations on growth potential. Category dynamism tends to be stimulated through innovations associated with higher price tags.
E-commerce gained ground in the wake of COVID-19 but remained small in terms of distribution value share in deodorants at the end of the review period. The distribution of deodorants is historically concentrated around grocery stores, including more recently discounters, and drugstores.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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