Despite the noted inflationary pressures and trading down, the more expensive deodorant sticks have been slowly attracting consumers’ attention in Kenya – albeit coming from a very low base and still not yet significant to show in the data. However, manufacturers are already focusing on this burgeoning trend, such as seen with brand Rexona (Unilever Kenya Ltd) now venturing into stick format production to keep up with the expanding market and new competitors.
Despite the rapid growth of e-commerce in Kenya, consumers still prefer to purchase deodorants from supermarkets. This is because supermarkets offer a huge variety of options to choose from and try, in order to select the perfect fit for the consumer’s individual needs.
Prior to the pandemic, awareness on the need to lead healthy and active lifestyles was low in Kenya. However, post-pandemic, consumers are making lifestyle changes and engaging in more fitness and exercise activities.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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